How we work with AI

Berlin Collective runs two lines, and we want you to know exactly what you are buying.

Studio Line. These artworks are made in our Berlin studio with AI image tools as part of the process. Frida and the studio team write the brief, generate, select, edit and colour-grade each piece, and reject far more than we keep. The final file is ours, and it is printed as an archival pigment print under acrylic glass on aluminium like everything else we ship. Every Studio Line product page carries the label "AI-assisted artwork".

Artists Line. Photographs by named, independent photographers. No AI is used to create the image. The artist is named on the product page and receives a royalty on every sale.

Room views. The room mockups and the "View in your room" AR previews on all product pages are AI renderings. They show size and proportion; colours on a screen are never identical to the print.

Social media and email. Where we use AI-generated imagery in posts, stories or newsletters, it is labelled as such.

Why we tell you. Because you are hanging it on your wall, and because it is the law in the EU. If anything on a product page is unclear, write to frederic@berlincollective.art.